The Four Cs of Effective Social Entrepreneurship. Being a social entrepreneur is hard. But if you’re excited about the idea of building a viable business and changing lives in the process, then we highly encourage you to give it a try… and if you are already doing it, keep going… just make sure, at the very least, you have these four things in place.

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3 Ways to Get the Attention of Impact Investors. For any startup, the pathway to sustainability is tough, but add the pressure of a product that makes a difference to people or planet, and it is really tough – you’re balancing building your product or service, navigating the legal minefield of setting up a company, building a team, embedding systems and processes, creating awareness of your product and trying to pay your bills. Sometimes you will need outside investment to get there. Enter impact investors – they are a growing number of investors looking for a return through both social impact and financial return. So what’s the best way to get the attention of impact investors? Here are 3 tips for making sure you’re on the right track.