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Your Social Enterprise on 1 Page: Social Lean Canvas

What comes to mind when you think about kickstarting, mapping or developing your social enterprise idea? If it is sitting down and writing a 30-page business plan, think again. Don’t take offence but no one (besides you) is probably ever going to read it. That being said, it is vital that you are able to clearly communicate your social enterprise to others.

For early-stage social enterprises, the Social Lean Canvas is an excellent substitute to crafting a full business plan. Developed by Rowan Yeoman and Dave Moskovitz, it is a tool designed to help you brainstorm possible business models and map out your social enterprises’ purpose. All on one page. As Robert Southey once said, “It is with words as with sunbeams. The more they are condensed, the deeper they burn.”

Check out the Social Lean Canvas here.

Like any business, the initial goal at the early-stages of developing your social enterprise is to improve the likelihood of success and minimise the risk of failure. The Social Lean Canvas is made up 9 sections that, in combination, reveal whether or not your new social venture has the potential to get to product/market fit. In completing the canvas, you turn your idea into a set of assumptions that you can then test with the aim of eventually arriving at a carefully validated, scalable, repeatable business model.

The Social Lean Canvas will guide you through every facet of a social enterprise helping you to identify and quantify the key drivers and priorities. The process encourages you stay flexible, lean and agile, thereby preventing you from getting obsessed with a single idea. Creating a one page visual of your social enterprise via the Social Lean Canvas will help you not only explain the idea to others but also, and perhaps most importantly, support you in testing it – which can save you from wasting months or years of your time, effort and resources.

Check out the Social Lean Canvas here.

Do you have any tips on how to get your social enterprise concept down on paper? Have you used the Social Lean Canvas? Was it valuable? Let us know in the comments below.

Social Change Central
Social Change Central

hello@socialchangecentral.com

3 Comments
  • Pingback: Stop making excuses. Here’s 3 ways your startup can create a Social Impact NOW! – TwoSpace Blog
  • Avatar
    igazeuma

    The document was unavailable for download

    August 1, 2019 at 4:56 pm Reply
    • jay@socialchangecentral.com
      jay@socialchangecentral.com

      Try the link now.

      August 4, 2019 at 9:59 am Reply

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