Social Change Champions: Kimberly Summer & Pat Crock
Lead by Social Change Champions Kimberly Summer and Pat Crock, Mills&Boom believe that purposeful video content can build stronger connections and ultimately change the world. Founded in late 2018, Mills&Boom is the product of over ten years experience in film, TV & design respectively. We sat down with Kimberly and Pat to learn a little more about their business and their magic.
What is your social enterprise elevator pitch?
We are a Melbourne-based content and video company that makes CONTENT THAT CARES. We work with like-minded startups, businesses, and organisations to realise their vision through purpose-driven video work and utilise profits from these projects to fund documentary and collaborative projects that have strong social-impact goals.
What are your biggest personal and/or professional challenges as a social entrepreneur in Australia?
Our biggest challenge as a video content company is standing out from an overly saturated crowd and communicating the importance of utilising video for purposeful, diverse and meaningful connections with audiences. We also have found that because we are primarily concerned with ethical and impactful work, we are asked to produce high-quality work for less, which is to the detriment of our social-impact work. In light of this, we are focusing more on gaining sponsorship, partnership, and grant funding rather than prioritising corporate work.
What’s the best piece of advice you have received so far since starting your own social enterprise?
If you can’t articulate why you are doing what you are doing, no one will either. It’s been a good four months, and though we are yet to make a profit to allow us to work on the company at full-time capacity, we have had the luxury of exploring networking options and forcing ourselves to explain repeatedly who we are and why we are doing it. And every time we do this, our message becomes stronger.
If you were to start over, is there anything you would do differently?
There are definitely things we would do differently – and they primarily involve sourcing help and expertise to propel the business further, faster. We always knew this was what needed to happen, but because we didn’t have any initial capital, we did things ourselves in our spare time. And this is probably the reality of any business that’s starting.
Where do you see the future of social enterprise in Australia?
Social enterprise is the future. We are becoming increasingly aware of our environments and communicating to the world is part of our sense of digital autonomy. We believe that companies will have to incorporate some level of social enterprise into their business model to remain relevant, and we hope that the economy, government, and major corporations will steer towards it rather than away.
What appeals to you most about Social Change Central?
The Social Change Central changemaker community is growing at a fast rate. How can our members learn more about you and help support your organisation?
If you would like to know more about Mills&Boom, get involved in any of our current social-impact projects or would like us to help realise your business’ vision through purpose-driven video and content work, hit us up! You can contact us via our website. We are currently on the look out for like-minded startups wanting video content, particularly on a retainer basis, or those who can help make our current feature documentary (Born to Stand Out – working title) a reality.