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Social Change Champion: Shane Greenup

We sat down with Shane Greenup, Founder at rbutr, to learn more about how he is destroying misinformation and promoting critical thinking online.

What is your social enterprise elevator pitch?

rbutr promotes critical thinking online by connecting rebuttals, critiques and corrections to the webpages that they rebut, ensuring that all online content is critiqued and corrected wherever it is found.

What are your biggest personal and/or professional challenges as a social entrepreneur in Australia?

Funding my larger than life goals from projects which don’t have any obvious monetisation paths is my largest personal challenge. Professionally, I find that not living in Silicon Valley is also a huge disadvantage because I lose the ability to easily (and accidentally!) meet people who are directly related to every major net company that I need to work with.

If you were to start over, is there anything you would do differently?

Simpler MVP (less barriers to entry, don’t worry about problems you don’t have (like spam) etc., and travelled to Silicon Valley early on to network with people who can help make things happen with key partners.

What appeals most to you about Social Change Central?

The help finding the right grants and support for my specific situation. There are so many opportunities I don’t even know about, it takes a lot of time trying to find them, and then you don’t even know if they will fit your situation when you do find them. Social Change Central helps circumventing that process and being given an easy list of appropriate grants, competitions etc. to apply to, is very valuable.

The Social Change Central changemaker community is growing at a fast rate. How can our members learn more about you and help support your organisation (e.g. are you looking for funding, PR, marketing support, volunteers, interns)?

Support rbutr:

And finally, what would you do if you found a lottery ticket that ended up winning $10 million?

Many things, but one definite one would be to fund at least 2 full time developers, a designer and skilled VA to bring it all together super quickly.

Are you a Social Change Champion? Want to be interviewed? Join as a Gold Member.

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