How to Build a Marketing Strategy for Your Social Enterprise

Developing a marketing strategy for your social enterprise isn’t all that different to developing one for a business that isn’t concerned with bettering social or environmental outcomes.

If you’re in the business of making money and becoming financially sustainable, your objective is to get your product or service in front of the right people and to get them to make an action off the back of it.
This is the same as any other business, only once your customers make that action, you want them to become an advocate, too.
So how does this change how you plan and build out your strategy?
The truth is, it doesn’t really. In this resource, we’ll run through your audience, your competitors and your strategy. This is a high-level resource for those who are staring down the barrel of ‘marketing’ and feeling overwhelmed by the immensity of the whole thing. Maybe marketing isn’t your thing, but you know you need to be kind of, somewhat across it before you outsource it.
Either way, we hope you find some value in it.

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