Advancing Fundraising Strategies
When: Thursday, 28 May 2020
Time: 11:00 AM – 12:00 PM
Dresscode: Absolutely anything
Join this 60-minute online seminar to learn how you can advance your fundraising strategies through the use of technology.
Traditional fundraising methods no longer resonate with modern audiences, and the recent restrictions posed by COVID-19 have seen fundraising draw close to standstill for many organisations. In order to survive, charities need to become adept at utilising new technologies and bringing their donors on the journey with them.
This webinar will open up a discussion on the ways in which charities can stay at the forefront of new technologies and leverage them to drive donations to connect with a new generation of donors.
Highlighting the importance of investing in innovation and challenging the status quo in order to stay relevant and achieve fundraising goals, Nikki will outline some of the novel ways in which charities can move their fundraising models online. Using new technologies in an innovative way can simplify both the user experience and donation process, which can ultimately increase the bottom line.
The way we interact is constantly changing, and as a result, so is the way we give. This webinar will aim to inspire outside-of-the-box thinking and outline the successes that doing so can achieve.
– Discussing ways in which fundraising models can be moved to online
– New ways to increase fundraising revenue digitally
– Embedding digital fundraising models into your organisation
This online seminar is run by Nikki Kinloch, Chief Executive Officer of Cure Cancer.
Founded in 1967, Cure Cancer is a national independent, not-for-profit organisation that has funded Australia’s brightest early-career researchers across all areas of cancer research. Raising more than $69 million to date, the organisation is proud that many of the rising stars that they have funded are now at the forefront of medical research internationally.
Since coming on board, Nikki has pioneered the use of new technologies within the organisation. Cure Cancer was the first charity in Australia to adopt Google Pay and the second to introduce donations via Facebook Giving Cure Cancer. Under Nikki’s leadership, the organisation has seen a 127% increase in new donors and a 161% increase in the number of transactions received.
Prior to her role at Cure Cancer, Nikki was based in Singapore where she was CEO of Asia’s largest online fundraising platform Simply Giving. The platform works with over 2,000 charities in 20 countries; her leadership culminated in the organisation winning the Success in ASAEN award in 2017 Singapore Business Awards. Prior to this, Nikki was Managing Director APAC for JustGIving, the world’s largest fundraising platform.
She has also held senior leadership positions in Australia, Hong Kong, Europe, Middle East and Africa in technology led global companies and is passionate about combining the power of social media and technology to build Tech4Good solutions.