Google Ad Grants helps nonprofits share their causes with the world.

Raise awareness, attract donors, and recruit new volunteers using Google search ads.

Google Ad Grants shows your message to people searching for nonprofits like yours.

Each qualifying nonprofit has access to up to $10,000 per month in search ads shown on Google.com. Additional Google Ads may be purchased in a separate account.

Start with Ad Grants in three simple steps.

1. Apply for Google for Nonprofits

Once we’ve verified your organization’s eligibility, you’ll be able to activate Google Ad Grants. Your organization must hold valid charity status in your country.

2. Activate Ad Grants

You will need to use the same login email for your Google for Nonprofits and Ad Grant accounts.

Sign in to Google for Nonprofits, click “Active Products” then “Get Started” under Google Ad Grants, and fill out the assessment by clicking the eligibility form link. Click “Activate” to submit your organization for review.

3. Launch a Successful Ad Grants Campaign

Once your activation request has been approved and you’ve accepted the email invitation to your Ad Grants account, you can begin setting up your first campaign!

Head to our step-by-step video series to plan, build, and launch your first digital marketing campaign with Google Ad Grants.