Share your cause with the world.

Imagine what you could do with $10,000 USD of in-kind advertising every month from Google Ads, an online advertising solution from Google. You could recruit more volunteers. Attract more donations. And share your story with audiences all over the globe. It’s all possible with Google Ad Grants.

BENEFITS

Designed to help you flourish.

The more frequently your ads appear next to Google search results, the more people will be aware of your cause. That can translate into more donations and more volunteers — the lifeblood of every nonprofit.

HOW IT WORKS

Put Google Ad Grants to work for you.
Google Ad Grants works just like Google Ads online advertising, by displaying your message to people who are searching for nonprofits like yours. If you’re a qualifying nonprofit, you’ll receive $10,000 USD in in-kind Google Ads advertising every month.

To qualify for Google Ad Grants, your organisation must:

– Begin by applying to Google for Nonprofits. Your organisation must hold valid charity status. Please see the Google for Nonprofits site for definitions of charity status in your country. Governmental entities and organisations, hospitals and medical groups, schools, academic institutions and universities are not eligible for Google for Nonprofits, but philanthropic arms of educational institutions are eligible.
– Acknowledge and agree to Google’s required certifications regarding nondiscrimination and donation receipt and use.
– Have a high-quality website that meets the Ad Grants website policy.
– Get approved through the Ad Grants pre-qualification process after your organisation is enrolled in Google for Nonprofits.

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