Destination NSW Digital Skills Accelerator

Date/Deadline: 31 Jan, 2023

Learn essential digital skills to grow your business and work smarter.

Destination NSW has partnered with Tourism Tribe to offer this fully funded Digital Skills Accelerator for Western Sydney to assist tourism businesses in Sydney’s Central River City and Western Parklands City, including accommodation, tours and attractions to digitally transform their marketing.

The program aims to help tourism businesses to improve their digital skills and online presence, build their digital marketing channels and ultimately help grow their business. This free program will assist businesses to work towards goals with a customised Digital Engagement Health Check™, ATDW Health Check and individual consultation sessions.

This program is open to 200 tourism businesses from Western Sydney. To apply please complete the Expression of Interest by clicking the APPLY NOW button and explain why this program would suit your business.

The Digital Skills Accelerator for Tourism is part of the NSW First Program, delivered by Destination NSW to assist businesses across the state to develop, promote and sell great visitor experiences.


  • Applicants must be based in one of the following LGAs: Blue Mountains City Council, Hawkesbury City Council, Penrith City Council, Liverpool City Council, Fairfield City Council, Camden Council, Campbelltown City Council, Wollondilly Shire Council, City of Parramatta, The Hills Shire Council, Blacktown City, Cumberland City Council, Georges River Council, Sutherland Shire Council and City of Canterbury-Bankstown.
  • Applicants must operate a tour, visitor attraction or accommodation business.
  • Applicants must have an active NSW ATDW listing under the categories tour, attraction or accommodation.
  • Applicants must articulate how participating in the program will transform their business.
  • One application per business, applications for multiple locations will not be accepted.
  • Submissions with incorrect or incomplete details including website and social media URLs will not be considered.
  • Places are limited to 200 participants and will be assessed on a first come, first served basis and best fit to eligibility criteria.

The Process

Start with Digital Engagement and ATDW Health Checks™
Once you receive your welcome email, they’ll start right away on a full Digital Engagement Health Check™ of your online assets, including your business website, Google My Business listing, Facebook and Instagram as well as your ATDW Health Check. Each business will receive both assessment reports with point by point recommendations for all points requiring improvement.

1:1 Coaching
Two one-hour coaching sessions are available for each participant, where strategists will walk you through recommendations relevant to your business (from your digital assessment) and help you develop a digital strategy to implement these recommendations.

Tourism Tribe Course Library
During this whole program, you’ll have access to the extensive Tourism Tribe course library to help you to improve your knowledge and digital skills. These courses can be found on your dashboard.

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