Alcohol Culture Change Partnership Grant

Date/Deadline: 24 Feb, 2020

VicHealth’s Alcohol Culture Change Partnership Grant invites organisations to partner with them to change risky drinking cultures to reduce harm from alcohol products in Victoria.

They encourage you to think big and laterally about forging new partnerships to really hit the mark with communiuties and help reduce risky drinking cultures in Victoria. Organisations must form a partnership with a researcher to apply for this funding.

The Alcohol Culture Change Partnership Grant is for organisations to partner with researchers to shift risky drinking cultures by:

– identifying a social world where risky drinking occurs
– gaining insights about the social world including how the settings, skills and shared meanings of the target group influence the way people drink
– testing interventions that influence the activities and practices within that social world to improve the risky drinking culture

What is an alcohol culture?

It is the way a group of people drink, including their shared understanding of formal rules, social norms, practices, values and beliefs around what is and what is not socially acceptable when they get together.

What is a social world?
A social world is a group of people who get together around a common interest or activity. Members of a social world may or may not know each other, but they share social norms and practices, including expectations, about how people behave when they meet.

Where there is a drinking culture, the norms, practices and expectations are shared within the social world – and in some social worlds, there is a risky drinking culture where harm from alcohol products is common.

Social worlds with risky drinking cultures
Changing risky drinking cultures isn’t about telling people they can’t have a drink or taking someone away from a social world, it’s about influencing the activities and practices that are acceptable in a social world to minimise harm from alcohol products.

Getting started
Use Alcohol Cultures Framework to guide your thinking. This framework puts the focus on social worlds – which are the shared activities and practices of a group – and moves away from trying to change individual behaviours to reduce risky drinking culture.

What’s on offer?
VicHealth will fund up to ten $25,000 grants commencing in May 2020 with the potential to receive up to $250,000 of additional funding in late 2020 to deliver an intervention over two years. Organisations must form a partnership with a researcher to apply for funding.

Funding stages
Stage 1: The initial $25,000 – Over a four month period organisations and their research partner will:

– gain insights about the social world, including how the setting, skills and shared meaning of the target group influence the way people drink; and
– based on these insights, develop a project idea to change the risky drinking culture in the social world.

Stage 2: Potential for up to $250,000 of additional funding – Projects with the greatest potential to influence risky drinking cultures will receive additional funding to deliver the project over a two year period.

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