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3 Things Impact Investors Are Looking for in a Social Enterprise

Impact investors are like any other investor in that they’ve got money and they want to invest it into a business that will provide them with a healthy financial return. However, there are two things that separate the impact investor from the average investor, and that’s the desire to ensure that their money delivers a social or environmental return as well, and that return is measured.

We spoke to Jess Roth, the Founder and Director of Social Impact Hub (who are very experienced working with impact investors and helping enterprises to get impact investment ready), about things that impact investors are looking for in an investable social enterprise. 

Here are three important takeaways to keep in mind:

Social Impact

It seems obvious, but the obvious is always worth reiterating. The ability to measure the impact you’re having, and the capacity to show investors how that impact will increase through their investment, is integral.

As Jess explained, “Impact investors love businesses where the impact is intrinsic. So as the business scales, the impact also grows. The financial return and the impact return need to be inherently linked.” 

Sustainable Revenue Model

Impact investors are looking for revenue models that are sustainable. They need to be working. If you’re an early stage business, you need to show evidence of demand and ideally some market traction. The most common way to do this is through going to market with a Minimum Viable Product, but there are also other innovative ways to show market traction like a clinical trial in the health sector.  

Jess said “We have supported businesses to secure impact investment at different stages of development, but regardless of stage, the investor needs to have a line of sight as to the growth prospects of the business, a possible exit strategy and therefore their financial return.” 

Team & Systems

If an impact investor provides the funding, are you capable of managing the growth that comes with it? Is your team strong? Is your capacity to deliver services or goods ready to handle the influx? These are important questions you need to address, and answers that investors will be looking for.

“An outstanding team can always pivot the strategy. So an investor is fundamentally backing the founder and their management team to deliver on the vision and scale the business to the next level.” 

If you want to take a deeper dive into understanding how to ready your business for impact investment, Social Impact Hub are running a Workshop on 13 March in Sydney and one in Brisbane on 18 March. They’ll also be launching Scaling Impact, an impact investment accelerator in 2020. If that sounds like something you’d be interested in, click that link! 

Jay Boolkin
Jay Boolkin

I'm passionate about positive social change and the power of social entrepreneurship to tackle some of the world’s biggest problems. I believe that for-purpose business models can become part of the mainstream and I am enthusiastic about advocating for business models that are genuinely built around a social or environmental mission.

  • Avatar
    Shirley Sorhaindo

    I am a new startup company, no startup funds, I wanted to acquire properties for setting up Urban Life Hope Centers of Influence as Lifestyle Centers and also for Covid-19 Recovery Projects.

    Do you only fund in the USA, or other countries as well.

    I am in the UK. Do I have to be a member to access Social investors?

    December 2, 2020 at 10:15 pm Reply
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      Hi Shirley,

      Thanks for getting into contact with Social Change Central!

      We don’t fund enterprises, we just collate the funding and exposure opportunities available for them, both internally and externally to Australia. If you are seeking funds, I would recommend becoming a member with us here at SCC (it’s only $50 per year) – which grants you access to over 600+ opportunities that could be relevant to your company (50+ opportunities are added each week).

      If you have any other enquiries, please feel free to flick me an email via

      I hope this helps!

      January 21, 2021 at 9:29 am Reply

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